It is designed to evolve your morning coffee, not necessarily replace it. While RUBIA contains a micro-dose of natural caffeine, it is primarily a nootropic. Most of our members add a spoon of RUBIA to their coffee to "smooth out" the jitters, or take it straight to access deep "flow state" without the heart-rate spike.

Brain-Derived Neurotrophic Factor (BDNF) is a vital protein that acts like "Miracle-Gro" for your brain. It supports the survival of existing neurons and encourages the growth of new ones. RUBIA is rich in whole coffee fruit concentrates, which have been clinically shown to increase BDNF levels by up to 143%.

The copper spoon is precision-measured for one daily serving (approx. 5ml). Simply stir one spoonful into hot water, coffee, or a morning smoothie. For maximum cognitive absorption, many enthusiasts take it "neat" (directly from the spoon) on an empty stomach.

No. Most extracts are made from dried, ground husks. RUBIA is a living nectar. We harvest the fresh mucilage and stabilize it within two hours of depulping. This preserves the "volatile" nutrients and enzymes that are destroyed by drying or high-heat processing.

No. Because RUBIA relies on Chlorogenic Acids and polyphenols rather than synthetic stimulants, the energy profile is "linear." You experience a sustained window of mental clarity that tapers off naturally, without the adrenal exhaustion associated with energy drinks.

We use Miron Violet Glass, which acts as a natural filter. It blocks the entire spectrum of visible light except for violet and infrared. This prevents the delicate antioxidants in the nectar from degrading, ensuring the last drop is as potent as the first.

When used daily as recommended, one 200ml jar of RUBIA provides a 30-day supply of cognitive optimization.

Sustainability is our foundation. By upcycling the coffee fruit, we are helping farmers eliminate a major source of water pollution in their local ecosystems while providing them with a secondary income stream that is often more profitable than the beans themselves.

Due to our high-altitude harvesting standards and "Fresh-Stabilization" protocol, our batches are limited by the harvest season. If the store is currently "Sold Out," you can join the waitlist to be notified of the next Batch Allocation.